S.MPLE is a next-generation productivity platform designed for real estate agents to drastically reduce administrative burdens and streamline the full lifecycle of a transaction — from lead management to marketing, contract paperwork, and follow-ups. The platform combines smart automation with human-verified execution, providing agents with a unified, efficient workflow.
Challenge
Real-estate agents overloaded with admin tasks: listing presentations, CMAs, marketing, follow-ups, paperwork, social media, and scheduling
Solutions
Voice/text-based requests, real-time task tracking, full transaction management, unified interface, and automated workflow with human verification
Technologies and tools
Backend & frontend frameworks, task orchestration, workflow automation, scalable databases, real-time notifications, human-in-the-loop verification
Challenge:
Real-estate agents spend the majority of their time on back-office administrative tasks rather than revenue-generating activities:
- Preparing listing presentations, CMAs, marketing content, and newsletters
- Managing client follow-ups and CRM updates
- Handling transaction paperwork, deadlines, and documentation
- Coordinating social media, marketing collateral, and scheduling
This “tab-tornado” reduces productivity, wastes time, and distracts from client engagement.
Solution:
S.MPLE delivers a full-service productivity workflow, allowing agents to “say or type what they need” while the platform handles execution:
- Voice/Text-Based Requests
- Generate CMAs, listing presentations, social posts, newsletters, and more instantly
- Automation + human verification ensures quality and reliability
- Real-Time Task Tracking & Approval Workflows
- Agents can monitor tasks, provide feedback, and approve work without juggling multiple tools
- Full Transaction Management
- Manages deadlines, documents, and follow-ups once an offer is accepted
- Reduces administrative load and prevents missed deadlines
- Unified Interface
- Consolidates multiple tabs, tools, and manual workflows into a single platform
- Minimizes context switching and administrative overhead
The whole flow is presented below:
Result:
Thousands of agent requests processed in production (CMAs, marketing assets, follow-ups)
Early users report saving hours per day, focusing more on selling and client relationships
Publicly recognized as a major technology innovation for real-estate professionals
Supports SERHANT’s agent-first brokerage model, combining technology with human operations
