When it is needed
The most important part of the journey happens away from a browser.
- Customers need to complete an important task while travelling, visiting a site or dealing with a time-sensitive situation.
- Your team relies on information, checklists, updates or approvals while working away from a desk.
- A product needs a more immediate, personal or device-aware experience than a website alone can provide.
- You have an app idea but need help deciding what the first useful version should actually do.